To get value from Data, a company must engage in a process led by marketing. And for one simple reason: getting value from data consists in creating a distinctive competitive advantage that presupposes a good understanding of customer’s expectations. The first step of a relevant approach to a Data valorization project, whether or not “Big Data”, consists […]
The acronym SO-LO-MO for Social, Local, Mobile characterizes the emergence of new strategies and techniques in the B2C field. What about B2B marketing? It becomes obviously data-driven, agile and more and more automated. If the use of social networks in B2C marketing is now inevitable, recent surveys show that social represents less than 5% contribution […]
Optimization is inseparable from measurement… An appropriate site tagging is a KFS for properly measuring its performance. In addition, at the time of Big Data, it is of crucial importance: the quality and completeness of captured browsing data depend on its structure and on the rigor of its implementation. The site tagging plan is based […]