I discovered marketing analytics in a B2C environment within the PMU, the European leader in the field of gaming which generates a consistent stream of data (3 billion transactions per year), whether from on-line bettors or from a dense 11,000 outlets distribution network.
Aware of the potential of data-driven strategies in the field of marketing, I joined a website published in 26 languages providing international B2B services. I have a fascinating job combining strategic surveys, in-depth datamining analysis, digital marketing, rich discoveries and exchanges with colleagues from various cultures.
This job ultimately consists in converting Data into competitive advantages.
All posts by Eric Hobein.