Data-driven, agile, automated marketing

Data-driven, agile, automated: new contours of B2B marketing

The acronym SO-LO-MO for Social, Local, Mobile characterizes the emergence of new strategies and techniques in the B2C field. What about B2B marketing? It becomes obviously data-driven, agile and more and more automated. If the use of social networks in B2C marketing is now inevitable, recent surveys show that social represents less than 5% contribution […]

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